The Prediction of the Future of Technology - 742 Words

THE PREDICTION OF THE FUTURE OF TECHNOLOGY The Machine Stops â€Å"is a science-fiction story written by E.M. Forster in 1909. The story starts with a conversation between mother and son they lived on opposite sides of the world . The mother was named Vashti and her son was named Kuno. The story portrays how the technological world will be like thousand years from now. The description of the setting sounds more like what is happening in today. With Facebook twitter, Skype, WhatsApp and all the communication soft wares, a lot of people now do not have friends that they physically go and visit, all they do is sit in the comfort of their homes and chat on Facebook or Skype relatives in the other side of the world. Today people can sit in their homes and shop, work and even do online classes. Vashti is content with her life, which, like most people of that world, she spends her time producing and ceaselessly discussing ideas. She sits in her room and give a lecture in Australian music. The Machine substitutes everything. It sat isfies human needs and can even control people’s thoughts. The machine is Vashti’s life, religion, and law. She does everything with the machine. She listens to music through the machine, she doesn’t go outside of her place. You can clearly notice that from the story that Vashti is worshiping the machine. This to me is similar to the Defining the Web in the course reading, net identity. He starts the story with a phone call from Kuno to his mother. He isShow MoreRelatedImpact Of Technology And Economy On Ehealth And Future Predictions1495 Words   |  6 PagesImpact of Technology and Economy on Ehealth and Future Predictions In-person visits to physicians in the future will decrease thanks to the growth of emerging technology, which helps patients review their health records electronically sometimes called Electronic Health or E-health (1). According to the study conducted by John Hopkins Bloomberg School of Public Health, more than 70 percent physicians were making use of electronic records compare to 10 percent a decade ago (1). This is mainly becauseRead MoreImpact Of Technology And Economy On Ehealth And Future Predictions1495 Words   |  6 PagesImpact of Technology and Economy on Ehealth and Future Predictions In-person visits to physicians in the future will decrease thanks to the growth of emerging technology, which helps patients review their health records electronically sometimes called Electronic Health or E-health (1). According to the study conducted by John Hopkins Bloomberg School of Public Health, more than 70 percent physicians were making use of electronic records compare to 10 percent a decade ago (1). This is mainly becauseRead MoreThe Future of Networking from Mobile Devices1459 Words   |  6 PagesAO5 Research and explore possible future developments of the Internet Global Environment for Networking Investigations (GENI) initiative Geni is a research programme, which is run by the National Science Foundation (NSF), which was a significant development in the early years of the internet. Its aim was to resolve the current problem in distributed networking, of which the internet is an integral element. They are building their own version of the internet on which to test and experiment so thatRead MoreCloud Computing Essay860 Words   |  4 Pagesservices include servers, storage, databases, networking, software, and more (Microsoft Azure). Cloud computing is offered by service providers that typically charge a pay per use fee for service usage. Cloud computing is heavily integrated into daily technology use from email clients to collaborative text editing software such as Google Docs. 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The articleRead Morerecorded future case study1519 Words   |  7 PagesRecord Future Case Study Why the firm did well ï  ¬ Market segment 1) As big data is emphasized by more and more people, and the techniques and analytical method is mature, an increasing number of corporation and researchers are dedicated in this related field. However, using data from different sources like Internet which looks like a huge data mine is able to analyze to find out and search the underlying relationship and link among data, like user’s preference, custom and objective future developmentRead MoreI Am At The Final Phase Of Wrapping Up My Thesis1424 Words   |  6 Pagesbe greatly empowered to work toward AGI. What will I do in Kindred? Of course, that will be shaped by the need of the company. But I would like to take the opportunity to share with you how I see my future contributions to Kindred. 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American Women s Experiences With Street Harassment

[Whistles] â€Å"Oww oww.† â€Å"Hey baby, how you doin?† â€Å"Come over here.† These words can be heard roaring over Ke$ha filled headphones, followed by cat calls that can be heard around the world. Individuals experience street harassment daily. Street harassment is any form of unwanted verbal or physical harassment sexual in nature. This paper will discuss American women s experiences with street harassment. We’ll begin with looking at: Who street harasses? Why they street harass? And lastly, the desired effects compared to actual effects of street harassment? These questions will set up a foundation to view what street harassment says about larger society and the perception versus reality of gender-based harassment. WHO IS THE HARASSER?†¦show more content†¦However, for these behaviors to be deemed as street harassment perception by the victim must be in play (e.g. If a man were to catcall a woman walking down the sidewalk and she takes that as a compliment). In other words, labeling of harassing behaviors are only notable when the label is given by the individual being victimized (Wesselmann and Kelly 2010). In Everyday Stranger Harassment and Women’s Objectification, Kimberly Fairchild and Laurie Rudman (2008) conducted a study that finds significant rates of stranger harassment in college females; with around 41% of women involved expressing feelings of â€Å"unwanted sexual attention from strangers at least once a month† (p. 353). These results suggest that if women between the ages of 18-29 [the participants age range used] are being harassed by their male counterparts on a college campus, we can infer most women will experience some form of gender-based harassment at least once in their lifetime. With this inference it’s crucial that we continue researching who is street harassing and why. WHAT WE KNOW ABOUT WHY INDIVIDUALS STREET HARASS? The nature of street harassment allows men lack of accountability for their public actions. In fact, street harassing situations don’t just occur in the â€Å"street† they include numerous places such as bars, taxis, metros, and countless other venues women literally cannot flee from. Street harassment is shaped differently from traditional

Standard Of Treatment Mayo Clinic Health And Social Care Essay Free Essays

string(219) " the malignant neoplastic disease, Gastritis, gynaecology, Diabetes, Gastroenterology Heart Surgery, Endocrinology, Psychiatry, Kidney Disorders, Neurology, Neurosurgery, Ophthalmology, Rheumatology and Rehabilitation\." Mayo clinic is a group of non-profit organisations dwelling of infirmaries and research centres runing in three geographical countries Minnesota, Arizona and Florida. There are some nomadic infirmaries and research centres working in the nearby countries of these wellness attention centres such as Franciscan Skemp Medical Center in La Crosse, Wisconsin. The Mayo group consists of Mayo medical schools, Mayo alumnus schools, Mayo graduate medical schools and wellness attention centres that are affiliated with mayo clinic. We will write a custom essay sample on Standard Of Treatment Mayo Clinic Health And Social Care Essay or any similar topic only for you Order Now Mayo clinic is celebrated for it ‘s up to day of the month engineering and advanced ways of intervention qualified physicians and research on different diseases. It provide consultancy to the difficult to diagnosed patients who are non diagnosed by the other physicians and intervention for their jobs. Mayo clinic comes within top 20 infirmaries in the universe ranking for its advanced interventions and research because it allocates 40 % of their resources to the research. They maintain high quality criterions through their values like â€Å" The demands of the patient ever come first † . Background and History: Mayo clinic started as individual outpatient installation and now go the choice criterion in USA due to its effectual direction and cost economy policies. Dr. William Worrall Mayo along with his two boies William James Mayo and Charles Horace Mayo had laid the foundation of Mayo clinic. The other Mayo Clinic laminitiss are Drs. Mayo, Dr. Stinchfield, Dr. Graham, Dr. Henry Plummer, Dr. Millet, Dr. Judd, and Dr. Balfour. In the get downing the net incomes of the organisation were shared among the spouses and wage was paid to the other hired staff by the spouses. In 1846 Dr. William Worrall Mayo joined the Mayo clinic as a physician after migration from United Kingdom to the United States. In 1919 the net income oriented organisation was changed into the non net income organisation â€Å" Mayo Properties Association † . The Mayo brothers transferred all the clinic belongings, trappingss and everything to the freshly established association. In 1892, Dr. Augustus Stinchfield who w as considered to be the best physician in the little towns near Rocheste to fall in Mayo clinic and when Dr. Stinchfield joined the laminitis physician W.W. Mayo retired from the Mayo Association at the age of 73 old ages. Dr. Henry Stanley Plummer who is considered to be the â€Å" designer of the modern medical pattern † joined the Mayo clinic as a spouse and started pattern in 1901. He designed many advanced systems that are worldwide used today such as single dossier-style medical record and an complecting telephone system. Dr. Plummer is besides known for presenting the diagnostic and clinical facets of the pattern. Mayo brothers excelled their accomplishments in surgery. In 1907 Dr. Louis B. Wilson was hired to carry through Dr. Plummer ‘s plane to set up research and diagnostic research labs. In 1928 Plummer Building was designed by Johnathan Willian Dawson and Ray Corwin wit the inputs from the Mayo clinic staff and was tallest edifice in the Minnesota until the Foshay Tower was built in Minneapolis. This edifice was included in National Register of Historic Places in 1969. The Ellerbe house has besides constructed in 1914 Mayo â€Å" Red † edifice, the 1922 Mayo Institute of Experimental Medicine, the 1927 â€Å" Plummer † edifice and the Nayo edifice in 1954. The Mayo campus in Rochester approximately occupies the three clip s country than the Mall of America. In 1998 new edifice of Mayo infirmary was constructed in East Mayo Boulevard Phoenix and it occupies country of 210 estates site. This edifice contains 244 accredited beds, 18 operation suites and the exigency section of degree II. Patients Served at Mayo Clinic Mayo clinic has been supplying wellness attention installations for 100 old ages. Every twelvemonth more than 500,000 patients get installations from more than 150 states of the universe. More than 3,700 doctors and scientists and 49,000 medical support staff are working in Arizona, Florida and Minnesota. The patients receive doctor ‘s consultancy and medical trial before concluding medical examination really rapidly and patients are operated surgically in the really following twenty-four hours. Due to good direction the patients do n’t hold to wait for many yearss for their bend of operation. The ranking of the Mayo clinic is really good. The information of 2009 shows that 62,400 patients were admitted out of which 29,883 inmate and 21,035 outpatient surgeries. In exigency visits of patients were reported to be 79,542. The visits of greater no of people show their trust on the infirmary. Community Served The BASIC of the Mayo clinic is to fulfill the wellness demands and work out the relation of the people. Mayo believes that their premier map is to function the patients with welcoming, gracious and healthy attitude. The spouses of the Mayo besides try to keep the nucleus values and maintain their criterions. They non merely ease the patients but besides provide consultancy to the health care issues. They besides provide the nutrition planes, kid attention suggestions and supply planes to run into the hereafter challenges. The nucleus installations provided to all the patients are safe, quality wellness attention, educational offerings and above all a better quality of life. Mayo wellness system is a household clinic and provides a complete scope of wellness calling installations to the whole household with its diversified rand of installations and with updated equipments and qualified physicians. The patients receive quality intervention at their local infirmaries and can be benefited by the mayo ‘s consultancies at any clip. The environing infirmaries of Mayo Clinic are connected to it and can engage consultancies, skilled physicians and other equipment at any clip therefore supplying an overall better kind of wellness attention installations to the whole part. Scope of Service Mayo Clinic provides a broad scope of services in different countries of the universe. All kinds of diseases are cured here by the qualified physicians with latest engineerings. They provide intervention of the malignant neoplastic disease, Gastritis, gynaecology, Diabetes, Gastroenterology Heart Surgery, Endocrinology, Psychiatry, Kidney Disorders, Neurology, Neurosurgery, Ophthalmology, Rheumatology and Rehabilitation. You read "Standard Of Treatment Mayo Clinic Health And Social Care Essay" in category "Essay examples" Health attention programs and consultancies are besides provided by them. They provide non merely wellness attention installations but besides research and educational installations to the community. There are 248 medical occupants, 27 PhD alumnuss, and 21 MS alumnuss and there are 77108 participants in Mayo School of Continuing professional Development. The new and modern engineerings which are discovered and the new ways developed for intervention are provided to the remainder of universe freely and nil is charged to the patients. There is another great service provided in the form of immature pupils ‘ instruction. The fact about Mayo Clinic is that it is really cost efficient in its operations so ensuing in cost economy policies and besides is a beginning of suggestions for other infirmaries. A really alone service provided by the Mayo clinic is to supply the insurance installation for its patients. Leadership and Management The basic motivation of wellness attention organisations is to fix sawboness and physicians who are excel in their field but they besides require directors for taking the organisation at assorted managerial places. Those who want direction instruction have to travel beyond their pattern to other establishments in the yesteryear. This forces the health care establishments to broaden their range of surveies and offer some extra classs to fix their efficient and effectual directors as this is the demand of ambitious dynamic environment. Therefore medical establishments besides started in-house leading plans to develop their directors for future leading. The Mayo initiated the leading plans and being the benchmark is function theoretical account for the other establishments. Staffing and Recruitment Employees are the major plus of the services organisations as their major success, productiveness and success depends on the public presentation and attitude of the employees. The more committed, satisfied and skilled employees put their best attempts in supplying services to the organisations. Hiring the right employees is a ambitious undertaking because engaging the incorrect employees is expensive, dearly-won, clip and resource consuming. The non committed employees are besides harmful to the organisation who leads to the increased turnover rate that causes fiscal load on the organisation. The Mayo clinic has good established Human Resource section for the enlisting and staffing procedure that selects employees. There is a formal system of enlisting in which the procedure starts with the occupation attention deficit disorder, so comes the application signifiers, recruitment trial, interview and some simulation trials for look intoing the on the occupation cognition. When anyone is employed he is dictated about the organisation and so preparation is besides provided. These employees are provided wage harmonizing to the market rates and some other benefits are besides provided for creative activity trueness and committedness to the organisation. As a consequence of the above discussed activities a really skilled, loyal, satisfied and committed work force is obtained. These employees are divided into different sections and each section executing a specific map. Reimbursement Beginnings The major beginning of Mayo clinic is the income from the patient attention which is reported $ 474 million for the twelvemonth 2008-09. The 2nd beginning is the part received by the grateful patients which is $ 236 million for 2008-09. Third one is the research activities that contribute in its income. The external grants for the research are $ 324million while Mayo ‘s ain research financess from donees $ 400 1000000s and other beginning of income is their diversified activities of clinical research lab and the wellness attention publications that contribute 57million to the entire income. As the Mayo clinic is a non net income organisation so their focal point in non profit maximization. Mayo ‘s stock market public presentation consequences in the 12.5 % returns. However due to fluctuations in the market Mayo clinic do non trust on the stock returns majorly and plans its budget estimating from other beginnings of income. Non-reimbursable Servicess: The focal point of the organisation is to supply best installations in clinical pattern, instruction and research. The innovations of medical patterns, instruments, processs and other research activities are provided freely to the remainder of the universe and no patents are earned over these things. All these installations are provided to accomplish the ultimate end of better standard life for everyone in the universe. The most of import non reimbursable service is the intervention of the patient, the diagnosing provided or the consultancy provided to the patient whose disease was non diagnosed by any other infirmary. Mayo clinic utilizations such alone patient history in its research and after survey publishes it in its research publications that are used by the whole universe. Since that Mayo clinic has really cost efficient system hence they besides provide some cost salvaging schemes to the other infirmaries and other organisations. Information Technology Used: Health information engineering ( HIT ) has been developed to organize attention of patients that have provided many installations to the people. This system provides information to the stakeholders maintaining a certain degree of patient privateness. It has created a calculated balance between the patient ‘s personal medical information and the elements of attention provided to the stakeholders necessary for intervention. Everybody has the entree on the general medical information. This information besides helps to build informations that can be used to avoid harm stairss in the exigency state of affairss of the patients. This accrual medical cognition can be helpful from the bar of many diseases. By utilizing this system voluntary patient identifier has been established by which anybody can entree his or her ain wellness and by comparing them with the medical criterions. The patient history is stored in the informational system so it can be really helpful for the diagnosing an d for future usage. This system can be helpful in secure interchanging the information between consumer and the supplier of consultancy. This system can be helpful to keep a better and standardised life manner. It can besides supply some societal benefits in early spread of infections and epidemics. Mayo clinic besides provide the proficient aid the attached infirmaries to better their criterions to ease the people of their ain countries. Regulatory and Quality Requirements Centers for Medicare A ; Medicaid Services ( CMS ) gives high ranking to the Mayo clinic as it non merely meets the needed criterions but exceeds the criterions required by the national quality steps. The joint committee is an independent and non- net income organisation working since 1951 and has categorized about 1500 wellness attention organisations in the United States. It has established many criterions on which organisations are categorized and most of import of which are the patient rights, patient intervention and infection control. These criterions are developed by the audience of wellness attention experts, providers, consumers and measuring experts. Mayo clinic besides fix some academic studies on quality measurings and one such undertaking was â€Å" The Dartmouth Atlas Project † . In this undertaking 4300 infirmaries were studied and checked that how the medical resources are used among the infirmaries of United States. This undertaking analyzed the doctors, infirmaries, part wise infirmaries and United States as a whole. The undertaking was conducted by the Center for the Evaluative Clinical Sciences at Dartmouth Medical School. University Health System Consortium ( UHC ) was created in 1984 in coaction with the academic wellness centres in the United States taking to increase the criterions of the infirmaries. In 1995 it categorized the Mayo Clinic as one of the best infirmaries of the U.S. The UHS has 95 full clip members and 128 associated members who physically visit the infirmaries and look into the wellness attention installations that are used in the ranking of the infirmary. The direction of the Mayo Clinic ensures that every service provided to the patients is up to the grade and of the declared quality indicated in the mission of the organisation. The plane for each intervention is checked before the start of intervention to guarantee that there is no spread in it. The patient ‘s charts are on a regular basis checked by the senior physicians to look into whether the patient is having intervention harmonizing to the intervention suggested. The dosage of medical specialty is besides reviewed and changed harmonizing to the patient ‘s fortunes. The intervention machines, equipments and other instruments are on a regular basis checked in every forenoon before the start of intervention. Before the intervention of following hebdomad, the plane of the old hebdomad is besides checked to see the betterments. Finally before the any machine the automated computerized system compares the healer ‘s scenes with the original plane so that the patient can neither have overdose or under-dose. There is besides a quality insurance cell which receives the feedback from the patients and attempts to invalidate these spreads. The stakeholders can besides lend by supplying suggestions for betterments in the overall system of the organisation. The Mayo clinic has been recognized by three quality boards the American Board of Family Medicine ( ABFM ) , the American BoardA of Internal Medicine ( ABIM ) , and the American Board of PediatricsA ( ABP ) which is the cogent evidence of their high quality criterions. Market Position There are different societies and organisation of Govt. private and public sector that categories the infirmaries and wellness attention organisations on the footing of the criterions set by them. These societies include Centers for Medicare A ; Medicaid Services ( CMS ) , University Health System Consortium ( UHC ) , The Dartmouth Atlas Project, U.S News and some other organisations. In 1998 Mayo Clinic was ranked thirtieth in orthopaedicss, 36th in rhinolaryngology and 38th in pneumonic disease. In the current twelvemonth 2010 the U.S News studied the 5,000 infirmaries of the United States and categorized them individually harmonizing to the installations for different diseases. Out of 5,000 infirmaries 152 infirmaries gain some forte and 14 infirmaries awarded â€Å" Honor Roll † which contain more than 6 fortes and Mayo clinic is one of them. Mayo clinic ranked in following places in following fortes Forte Ranking of Mayo Clinic Cancer 3 Diabities and Endocrinology 1 Gastroentology 1 Gynecology 2 Heart and bosom surgery 2 Kidney upsets 1 Neurology and neurosurgery 2 Orthopedicss 2 Pulmonology 2 Urology 3 In add-on to above ranking Mayo clinic besides retain some best sawboness, doctors, nurses and other paramedical staff. Their infirmary environment is really hygienic and nutrient served to the patients is of best quality. The Mayo clinic has besides the award of â€Å" honor Roll † of best nurses places in the United States. Considerations for Improvement The dramatic promotion in the engineering and other medical processs has put a force per unit area on wellness attention establishments to follow these freshly discovered processs and engineerings. There is ever a room for betterment in every system. Colorado Foundation for Medical Care ( CFMC ) is an organisation working for the betterment of infirmary quality and patient safety in the infirmaries and is working in the U.S. The CFMC is working chiefly on the surgical attention, bosom failure, Methicillin-resistant staphylococci aureus, force per unit area ulcers, physical restraints, the Health Care Leadership and Quality Assessment Tool, the AHRQ Culture Survey, drug safety, and public coverage. The chief challenge for the direction of Mayo clinic is non to convey alteration and new engineering but to accept and follow that alteration. The staff of mayo welcomes the alteration with unfastened weaponries so that their organisation becomes the benchmark in the part. Future Tendencies The chief purpose of the Mayo clinic is to transform finds into interventions through research. There are many research surveies that are continued under the counsel of many senior physicians in all the three metropoliss where Mayo clinic is runing. The particular patients who are identified with some new symptoms are specially studied by the Mayo clinic and after a whole research illations are concluded and the upset is identified. Then this alone instance is published in the publications of Mayo clinic. They are chiefly analyzing biomedical technology, bioinformatics, and the scientific discipline of wellness attention bringing. More than 6,000 employees are working on this research and the research budget for 2008 was $ 523 million. The chief intent of their research is to supply replies to patients that others ca n’t supply. The ultimate intent is the public assistance of society and better criterion of lifes through its attempts. Pertinent Aspect Discovered During my Research During the current survey many important facets were revealed that the Mayo clinic is carry oning. For illustration the neuromodulation is huge field of surgical intercession which is a immune psychiatric upset and batch of research is traveling on in mayo clinic. Beside this reversible intervention schemes for motion upsets are under survey and several tests have been done on this field. In add-on work is besides done on deep encephalon stimulation ( DBS ) in treatment-resistant depression, obsessive-compulsive upset ( OCD ) , and Tourette syndrome. The neuromodulation therapies, neurophysiological anomalousnesss and their consequence on deep encephalon stimulation ( DBS ) are hot subjects to dot and research. The determination Mayo Clinic can duplicate the familial showing effectivity for sudden decease bosom status. All the characteristics, installations, experienced physicians, equipments, processs adopted and research conducted in Mayo clinic suggest that it one of the best wellness attention organisation and serves as benchmark to other wellness attention organisations due its direction and efficient usage of resources. How to cite Standard Of Treatment Mayo Clinic Health And Social Care Essay, Essay examples

Ethical Communication is an Essential Part- myassignmenthelp.com

Question: Discuss about theEthical Communication is an Essential Part of a Business. Answer: Introduction According to Guttman and Salmon (2014) ethical communication can be referred to as exchanging information between people in a manner that is truthful and accurate or the exchange of information between a variety of stakeholders (employees, supervisors clients, and the community) that is truthful. Within the business world, Kavathatzopoulos (2013) denote that the idea of two-way communication is a basic and paramount aspect of a successful business. This detects the issue of moral tension relative to public relations fabricated within the boundaries between the client interests and the public. In the environments of any given organization, communication can take different forms. For instance, it can take forms between employees, managers and their subordinates, between employees and clients or between the society and the business. Thus, to communicate ethically sets the foundation and platform to build a strong relationship in a business situation that would lead to its success. Argument One Honesty and Integrity; With the point of view to bring to light why ethical communication is an essential part of any given business, honesty and integrity, consensus building, commitment, and openness to other views are the most essential aspects of ethical communication (Schlegelmilch Pollach 2015 p. 67). It is a critical issue within the business arena that all the players are ethically involved to create a conducive climate for business. Therefore, the business will take place without the violation of the legal rights set to protect those involved. To begin with, honesty or integrity, this refers to doing the right thing because it is the right thing to do. It can also mean to stand for the truth no matter the circumstances the individual will have to go through, for instance, lying to the clients to pave the way for easy short-term profit. Practicing honesty in communication goes beyond just lying but also means being open and giving whatever information needed despite the fact of putting your short-term interests at risk. Trust and transparency are critical elements of co-operating reputation in this increasingly complex world. Thus, for success and development of any business requires an open sharing value and the sort of citizenry a company lives. Argument Two The reputation of any given organization is paramount to its success. It is very difficult to rebuild it when it has been lost, an aspect that calls for integrity and honesty (Dilenschneider Salak 2013, p. 32). This does not involve how you deal with your clients, but it goes further to the business culture between the managers and the employees. Imagine if a business formed by distrust and lack of ethics. Can it even attract clients or investors? Encouraging an environment of trust has a driving force that can go a long way in promoting ethical communication in a business or organizational setting. As an issue in ethical communication for any organization, integrity and honesty has both subtle and overt implication. By communicating, the truth either directly or indirectly reveals your commitment to honesty thus going to a level of inspiring staff and customers concerning the organizational mission. It builds a platform of trust with competitors, colleagues, staff and every other i ndividual thus giving employees motivation or the driving force to take the business to another level. According to Van Zyl and Lazenby (2011), there are no moral shortcuts in the game of business or life. There are three kinds of people, the unsuccessful, temporarily successful, and those who become and remain successful. Surprisingly the difference is the character thus for there to be a success in any business; ethical communication is rudimentary. Argument three Ethical Training; It is fundamental that we acknowledge the fact that the word had changed and is carrying out its operation in a diverse way unlike in the past when the business only focused on making a profit and building its name without considering the needs of its environs or the society (Okoro 2011). Within this contemporary society of businesses, operate in a more complex society which gives it the need to shift its goals on only making profits but rather to focus more in social relations for it to be able to grow. Openness to other peoples view during the communication process within the business arena is among the key pillars to business success and merits. To be open simply implies to have a mind that is not biased to any opinion raised by your colleagues or clients but being ready to give them consideration and look into it no matter how unpopular, the idea may look (being free to play the devils advocate and say the unpopular opinions. Most businesses prosper at the start but fail at the end due to withholding crucial information from clients and investors. In this ever-changing technological world, businesses need to practice the principle of at most good faith or them to be successful. This includes being open to their clients and in carrying out its activities. Currently in this modern world information is a vital component necessary for decision making thus for success to occur and be sustained, all information and related issues must be absolute and crucial information relayed appropriately. This means withholding information may create a bad image for the organization thus tarnishing its reputation. Argument Four Attention; it may also involve conveying the intended point without offending the audience when communicating with them (Dilenschneider Salak 2013, p. 89). This calls for the ability to communicate effectively to relay the intended information in a significant manner which is of primary importance. Being open also calls for transparency when dealing with several areas of the business such as record keeping and responsibility. In a nutshell, openness and transparency is an essential factor that leads to the success of any business in the word. This can always be achieved if the organization exhibits a well-organized value system. In this case, when the organization functions according to its value from the top management to the employees, mutual respect will be present thus paving the way for ethical communication necessary for the sustenance of any organization. The style of communication where people seek to build a consensus and focus on doing what they can for the company rather than aiming for professional advancement to the position they are suited to be vital in any organization. It is because it is essential to the organization and it is morally imperative to build an environment conducive for business to thrive. When carrying out any communication, be it with employees or clients, it is important that close attention is paid to what is being said. It thus calls for commitment (allocating the necessary time and resources to discuss arising issues fully with the aim of removing all the pending doubts within the minds of clients or employees). Position Failure to pay attention to the issues brought by clients or employees is like booking a future ticket for failure in the business world (Kim 2015, p. 20). As an aspect of ethical communication, commitment entails going beyond your comfort zones for the good of those you are serving. Giving opportunity to every individual to be heard plays a key role in removing rising tension thus a business without a commitment to its goals and staff is prone to sink or remain stagnant (Kim 2015). Many prospering businesses currently express radical transparency through engaging in authentic two-way dialogue with the public thus relinquishing control and power by providing stakeholders with an unprecedented level of information whether good or bad. In addition to this, for success to triumph in any business, it calls for those involved to shift the values of business from those of tolerance to those of value-based leadership that are capable of producing an innovative solution and breakthrough stra tegies for clients and the employees (Brown Trevino 2014, p. 593). Conclusion In summary, for any business to thrive, following specific code of ethics is essential to achieve effective and ethical communication. Mastering the art of communication and being able to pass out the intended information to those involved is critical. Every business needs to have ethical policies that should be followed by all of its members of the organization. It should be able to communicate the culture of the business such as always being honest and practicing integrity/ openness and transparency. This is because ethical communication can enhance human worth and dignity by fostering truthfulness, fairness, responsibility and personal integrity and mutual respect. List of References Allinson, RE2014, 'Ethical values as part of the definition of business enterprise and part of the internal structure of the business organization',Journal of Business Ethics, vol. 17, no. 9-10, pp. 1015-1028. Bean, DF 2011, 'Equivocal reporting: ethical communication issues',Journal Of Business Ethics, 29, 1-2, pp. 65-76, Education Full Text (H.W. Wilson), EBSCOhost, viewed 21 April 2018. Brown, M, Trevio, L 2014, 'Do Role Models Matter? An Investigation of Role Modeling as an Antecedent of Perceived Ethical Leadership',Journal Of Business Ethics, 122, 4, pp. 587-598, Education Full Text (H.W. Wilson), EBSCOhost, viewed 21 April 2018. Dilenschneider, R, Salak, J 2013, 'Do Ethical Communicators Finish First?',Communication World, 20, 4, p. 32, Business Source Premier, EBSCOhost, viewed 21 April 2018 Guttman, N, Salmon, CT 2014, 'Guilt, Fear, Stigma and Knowledge Gaps: Ethical Issues in Public Health Communication Interventions',Bioethics, vol. 18, no. 6, pp. 531-552. Available from: 10.1111/j.1467-8519.2004.00415.x. [21 April 2018]. Kavathatzopoulos, I 2013, 'The Use of Information and Communication Technology in the Training for Ethical Competence in Business',Journal Of Business Ethics, 48, 1, pp. 43-51, Education Full Text (H.W. Wilson), EBSCOhost, viewed 21 April 2018. Kim, Y 2015, 'Toward an Ethical Model of Effective Crisis Communication',Business Society Review (00453609), 120, 1, pp. 57-81, Business Source Premier, EBSCOhost, viewed 21 April 2018. Okoro, EA 2011, 'Academic Integrity and Student Plagiarism: Guided Instructional Strategies for Business Communication Assignments',Business Communication Quarterly, 74, 2, pp. 173-178, Business Source Premier, EBSCOhost, viewed 21 April 2018. Schlegelmilch, B, Pollach, I 2015, 'The Perils and Opportunities of Communicating Corporate Ethics',Journal Of Marketing Management, 21, 3-4, pp. 267-290, Business Source Premier, EBSCOhost, viewed 21 April 2018. Van Zyl, E, Lazenby, K 2011, 'Ethical behaviour in the South African organizational context: essential and workable',Journal Of Business Ethics, 21, 1, pp. 15-22, Education Full Text (H.W. Wilson), EBSCOhost, viewed 21 April 2018.

Crucible Essays (210 words) - Salem Witch Trials, The Crucible

Crucible The Crucible is a play about witchcraft. It all begins with a group of young women playing with witchcraft taught by Tituba and Abigail William's. Reverend Parris found them and most of the girls scattered but the smallest girls stayed, frozen with fear. The people of Salem, where the setting is, hold a church meeting and call Reverend Hale to decide if it is witchcraft. Hale comes to Salem and gets the girls to confess and blame Tituba, the slave that taught them witchcraft. Tituba confesses and blames the devil. The city of Salem called in deputies to try people for witchcraft and the girls start their acts of vengeance on the entire town. Abigail William's who lusts for John Proctor tries to bring Elizabeth Proctor, Johns wife, to trial. Abigail went to the council and pulled a needle out of her stomach and claimed Elizabeth was responsible. Hale visited Elizabeth again and found a needle stuck in the abdomen of a doll. Abigail had planted it. The chaos continued and the girls continue to pretend to see the devil during the trials, but to find out what happens you'll have to read the play. There are many themes that you can explore in this play; marital relationships, the effects of mass hysteria, but the most important is, understanding the concept of dignity and honor.

How to Conjugate the French Verb Découvrir

How to Conjugate the French Verb Dà ©couvrir In French, the verb  dà ©couvrir  means to discover or to uncover. When you want to change it to the past tense discovered or the future tense will uncover, you will need to conjugate the verb. French verbs are rarely simple to conjugate, and  dà ©couvrir  is one of the more challenging. However, a short lesson will run you through the basics. Conjugating the French Verb  Dà ©couvrir Dà ©couvrir  is an  irregular verb, meaning it does not follow a common verb conjugation pattern. Yet, it is not alone because the majority of French verbs that end in  -frir  or  -vrir, including ouvir (to open),  are conjugated in the same way. The challenge of conjugating in French is that you not only take into account the present, future, or past tense when changing the infinitive ending. There is also a separate ending for each subject pronoun within each of those tenses. That means you have more words to dedicate to your memory. Study this table to learn the correct forms of  dà ©couvrir. Simply pair the subject pronoun with the proper tense: I discover is je dà ©couvre and we will discover is nous dà ©couvrirons. Practicing these in context is a good way to help memorize them. Subject Present Future Imperfect je dà ©couvre dà ©couvrirai dà ©couvrais tu dà ©couvres dà ©couvriras dà ©couvrais il dà ©couvre dà ©couvrira dà ©couvrait nous dà ©couvrons dà ©couvrirons dà ©couvrions vous dà ©couvrez dà ©couvrirez dà ©couvriez ils dà ©couvrez dà ©couvriront dà ©couvraient Present Participle Adding -ant  to the verb stem  dà ©couvr-  creates the  present participle  dà ©couvrant. Its useful beyond a verb and can also become an adjective, gerund, or noun when needed. The Past Participle and Passà © Composà © The  past participle  of  dà ©couvrir  is  dà ©couvert. This is used to form the common past tense known as the  passà © composà ©. To use it, you will also need to conjugate the  auxiliary verb  avoir. For example, I discovered is jai dà ©couvert and we discovered is nous avons dà ©couvert. More Simple  Conjugations There may be times when you will find a  use for the subjunctive or conditional verb forms of  dà ©couvrir  as well. The subjunctive verb mood implies that the act of discovering is subjective or uncertain. Similarly, the conditional verb mood says that discovering will only happen  if  something else takes place. The passà © simple is  primarily found in literature and formal writing. The same applies to the imperfect subjunctive. While you may not use them yourself, being able to recognize these as a form of  dà ©couvrir  is a good idea. Subject Subjunctive Conditional Passà © Simple Imperfect Subjunctive je dà ©couvre dà ©couvrirais dà ©couvris dà ©couvrisse tu dà ©couvres dà ©couvrirais dà ©couvris dà ©couvrisses il dà ©couvre dà ©couvrirait dà ©couvrit dà ©couvrà ®t nous dà ©couvrions dà ©couvririons dà ©couvrà ®mes dà ©couvrissions vous dà ©couvriez dà ©couvririez dà ©couvrà ®tes dà ©couvrissiez ils dà ©couvrent dà ©couvriraient dà ©couvrirent dà ©couvrissent To use  dà ©couvrir  in the imperative form, there is no need to include the subject pronoun. Instead of tu dà ©couvre,  simplify it to dà ©couvre. Imperative (tu) dà ©couvre (nous) dà ©couvrons (vous) dà ©couvrez

The politics of Southeast Asia (Crisis, Conflict, and Reform) Essay

The politics of Southeast Asia (Crisis, Conflict, and Reform) - Essay Example Where have they been less contentious? How would you account for the success or failure of multicultural politics in Southeast Asia? The development of discrimination worldwide has been a phenomenon that cannot be easily controlled; in fact, this problem occurs not only to developing but also to developed countries; of course, in countries where the quality of life is lower compared to the Western developed countries, the effects of discrimination on people’s daily activities are more severe. Current paper focuses on the examination of the aspects of discrimination in Southeast Asia; the cases of Cambodia and Indonesia are used in order to highlight the main aspects of this social problem. The ethnic and identity politics used in the specific countries are presented and critically analyzed – at the level that they are found to be responsible for the expansion of discrimination across the specific countries. Both countries mentioned above have similar social and political structure and could be used as a basis in order to identify the current status of discrimination in the region and the expected pr ospects in the future – referring to the potential limitation of the phenomenon either in the short or the long term. At the next level, the potential success of multicultural politics in Southeast Asia is examined; it is proved that the development of these politics is possible and could lead to the limitation of discrimination in the greater region; however, it would be necessary that these politics are critically evaluated – in terms of their expected duration taking into consideration the strong political and economic turbulences that characterize the greater region. In order to identify the role of ethnic and identity politics in the development of discrimination in Southeast Asia, it would be necessary to refer primarily to the main aspects of these politics; the examination

Research advantages and disadvantages to bring World Cup to US Paper

Advantages and disadvantages to bring World Cup to US - Research Paper Example and equipment, which could be practiced on any more or less flat open space of the required size, made its way through the world entirely on its merits. But not in the United States† (Markovits & Hellerman, 2001, p.7). Sports culture is what people breathe, read, discuss, analyze, compare, and historicize and the less popularity of soccer in the US may be a reason of cultural hegemonic sports culture in the US which may lead to the domination of other sports like baseball, basketball, tennis and so on over the soccer extravaganza (Markovits & Hellerman, 2001, p.9). However the craze for soccer is gaining speed in America and a transition has taken place from soccer pioneers to  soccer-literate and are gradually directing towards the creation of the road to soccer-passionate by the soccer fans (Saporito, 2010). The Men’s Soccer World Cup held in 1994 saw almost near-capacity crowds at stadiums around the United States and attracted large domestic television audiences. Coupled with this success, the Major League Soccer (MLS) was founded in 1996 with money flowing from large owners and influential investors accelerating the games’ recognition with high media coverage. Women’s football became the most popular game in the United States nowadays followed by the phenomenal World Cup shootout victory over China by the United States Women’s national team in 1999 paving the way for the Women’s United Soccer Association’s (WUSA) founding in 2001 with huge inflow of investments (Richard & Nagel, 2007). The US bidding committee has also started bidding for the 2018 and 2022 World Cup for bringing this mega event in their country. This paper will analyze the advantages and disadvantages of bringing the World Cup to the United States with the subsequent impacts on the social, economic, and environmental dimension of the country. Emphasis is given on the research of secondary literary resources. Justifications of the statements are provided with examples and

Research paper on classical Composer Ludwin Von Beethoven Essay

Research paper on classical Composer Ludwin Von Beethoven - Essay Example There are different kinds of music ranging from jazz, hip hop, rock, etc. Music and musical performances adopt different forms in different cultures. For instance in Europe and in North America, the viewable types of music is divided based on high culture and low culture. The high culture type of music is mostly the Western art music like the Baroque, Classical, Romantic, solo etc. (Hermann, 1904) Examination on the origin of music indicates that the development of music stems from the natural sounds such as bird sons and the sounds of the animals. In course of time man began to imitate these sounds thus leading the way for development of music. Therefore one can state that the first musical note was man’s voice which began to perform an array of sounds. (Bruno, 1956) Further bells are striking instrument from which a musical note is obtained. The earliest instruments in music were the bells. More than 4000 years ago, the Chinese had an instrument which consisted of 16 flat stones suspended in a frame, and this produced the forth scale of exotic notes when struck by a wooden hammer. (Bruno, 1956) Over the period of time the bell was divided into the Eastern and Western direction. In the Orient the bell developed into the pot and bowl form wherein the bowl developed into the gong and the pot developed into the Chinese and Japanese barrel-formed bells. The Western civilization found the bell develop into the cup form wherein it had a clapper which stuck from inside. (Hermann, 1904) According to the Greek myth, Pan invented the first musical instrument, the shepherd’s pipe. Later man invented the wind instruments made from horns of animals. As man trained his musical sense, he began to use reeds and thus produced natural tones. Later man discovered the use of strings and invented the simple harp. Thus music developed over the centuries. (Bruno, 1956) The Romantic era, 1800-1890 found the development of music with Ludwig Van Beethoven

What Is Benetton Shock Advertising?

What Is Benetton Shock Advertising? Advertising is a means to communicate a product, service, or idea to a target audience. Companies use a variety of advertising forms: television, radio, newspapers, magazines, internet webpages, and word of mouth to send their message to the consumer. Companies use advertising to try to convince the target audience their product is what the consumer needs or is better than what is currently in use or is invaluable for everyday life. The focal point of most advertisements is the product that the company is trying to sell to the consumer. Advertising in the case of the Benetton Group change the way the world viewed advertising. The Benetton Group used shock advertising to promote their products. Benetton did not use their products in the advertisement, instead; they used graphic photos to grab the audiences attention. The company place their slogan and firm name United Colors of Benetton on the advertisements. The concept that Benetton was going for was to shock the audience with vivid photos that would capture the attention, good or bad. However, the company used this technique to insure that the audience remembers their name. This advertising worked. Benettons most known advertisement campaigns were: a dying AIDS patient, priest kissing nun T-shirt, a Bosnian soldier, enemies, military cemetery with Star of David, ship with refugees, HIV positive patient, gunman with bone, oil-polluted duck, and child labor. Benetton claim the campaigns derived from well-known causes that are of political or social in nature. The campaigns sparked a worldwide debate. Should a clothing manufacturer use such graphic advertising campaigns? Would there be legal ramifications? Would a profit result? The first company to employ shock advertising, The Benetton group truly shock the world with the intent to increase name recognition. The companys risk was astronomical. Would consumers, either disgusted or enthused, venture to see what Benetton was or just dismiss the advertising play? The Benetton group was counting on the shock advertising to boost their name recognition with consumers. The shock campaigns indeed created controversy throughout the world. The controversy was so great as evidenced in news articles, news television and on the internet. The Benetton group received free publicity, sparked by the debates on whether the company had the right legally or morally to use such graphic images and not the traditional advertising promoting the product that they sold. Lawsuits were filed clamming Benetton violated laws in Germany section one of the Law Against Unfair competition (Brandstaetter, ND, ¶28) along with violating human dignity. The German judge ruled that legally the advertising did not violate the law because competition can be classified by product or brand name. The German courts ruled that Benetton did not violate human dignity because photographs and pictures are one form of the expression of ones opinion (Brandstaetter,ND, ¶36). The Benetton group gained worldwide name recognition. The internet is key to many worldwide hatters of Benetton. One such blogger entitled their page Benetton A DISGRACE TO US ALL (Grimsbygal, 2001,). The blogger felt the need to voice disapproval and encourage boycotting Benettons products when shopping. Grimsbygal (the blogger) expresses that Benetton is insulting people and causing widespread offence with their shock campaign. Benetton brought wide controversy with repeating the shock campaign repeatedly. David Croth, a Brand Manager for a competing clothing brand, wanted to know what dose shock advertising has to do with clothing. Clothing products are the tamest product on the face of the planet. Do activists wear cute little tennis sets? (Brandchannel, 2003,  ¶2) Davide Giliati a graphic design student said, A company can only do so much shocking in a period of time, without boring the audience. (Brandchannel, 2003,  ¶5) Shock can bring attention to a company. However, over time the brand looks hollow if the product lacks edge, and shock is then seen as marketing puff without substance. (Brandchannel, 2003, ¶6) The Benetton Group claimed they were using social activism to base the shock campaigns. However, the risk of Benetton using activism in their campaign was alienating a large group of their target audience. Sears, Roebuck Co. stopped selling Benetton products in February 2000 because of threats of boycotts by victims rights groups. (Marketing New, 2000) Shock campaigns can bring huge public debate and brand recognition. Benetton became advertising pioneers because their social concerns were sincere and true to their core values. The question remained if such advertising could bring repeat customers. Unfortunately Benetton did not seem to take the opportunity its reputation brought to match cutting edge campaigns with cutting edge designs and so inevitably sales dropped. (Brandchannel, 2003,  ¶12) The bottom line for Benetton was that because of the controversial campaigns, their company joined the top five recognized trademarks of the world. (Brandstaetter, 1997, ¶41) Dale Lee, President of Smack Inc has stated that Benetton wasnt about cause marketing; it was about passion. Of course, you want to buy from a company with passion. That is what Toscani brought Benetton, and thats whats missing without him. (Brandchannel, 2003 ¶26) The Benetton group, in the sixties, developed a unique way to manipulate how they dye their sweaters giving them a competitive advantage. Benetton could dye their finished products to meet the changing fashion trends. Prior to this period of time, the company had to dye the unwoven fibers, taking longer to keep up with the ever changing fashion trends. The united colors concept spread from encompassing the different races to the ideas of tolerance, peace and respect for diversity. (UCB advertising presentation, nd,  ¶5) Olivero Toscani the creative mind behind Benettons shock campaigns brought to light that behind every great idea was a controversy and the world is better off because of this awareness. Art represents the edge and of course the edge cab makes people feel uncomfortable. But its also a matter of the person you are talking to: personally, I think the rain is uncomfortable. But try making that argument to a fish. Toscani (AdAge Global, 2001,  ¶12) Toscani states that sometimes advertising is art, but art is always advertising. (AdAge Global, 2001,  ¶16) Toscani comments that agencies get huge budges, but the money is wasted because the strategies are decided upon by managers, economists, accountants, and focus groups not the artists. In the past, patrons had the sense to tell Michelangelo what they wanted and they left it to him to decide how to do it. But it doesnt work that way anymore. Everyone thinks he can be an artist or at least tell the artist what he should do. (AdAge Global, 2001,  ¶21) I could agree and disagree with the way Benetton chose to advertise, however, my opinion is irrelevant because there will always be someone who will chose the opposite. Art, journalism, and advertising can in one form or another cross each others realm and should not make any one right or wrong. Art, journalism, and advertising are all born from a creative notion and expressed differently to meet the individual need. If an artist sees two women, kissing the artist might be inspired to paint a picture of the romantic act. If a journalist had seen the two same women kissing, would they be inspired to write about the women, maybe in the sixties when two women kissing had been taboo. Lastly, if an advertiser had seen the same two women kissing could the images inspire an advertising rationale of sex sells. Toscani makes two powerful points about logos the Renaissance was just advertising for the Vatican, and the cross is the most effective logo of its time and even the swastika was a logo, a powerful logo. (AdAge Global, 2001,  ¶17) Who has the right to chose what is right or wrong with Benettons advertising choices? No one, everyone has the right to agree or disagree with campaign tactics. The one thing nobody can deny is that the ads worked. When Toscani left Benetton, annual sales were more than twenty times greater than when they were when he arrived. (AdAge Global, 2001,  ¶14) The success of shock advertising for the Benetton group opened the doorway for other companies to use similar types of advertising campaigns. Nonprofit organizations have adopted versions of shock advertising, because nonprofit organizations have to compete with corporations that typically have larger advertising budgets to work with. Nonprofit organizations stand to benefit more from the viral effect these ads create. (Shock Advertising, 2009,  ¶1) The anti-smoking campaigns use strong but to the point methods like a photo on the back of a bus with a persons face with the mouth over the exhaust pipe representing exhaling a cigarette with the simple phrase that says Ready to quit? (Shock Advertising, 2009,  ¶2) Anti-smoking advertisements do not stop there they also have two different commercial, one where they are cutting a brain open to show an aneurism and the second where they have an artery and someone is squeezing buildup out of it. These advertisements may be considered gr oss but the ads communicate their point that smoking has many health risks. The campaign to stop drinking and driving uses shock advertising, they show a picture of a mangled car with a tarp covering a body beside the mangled car on a blood stained road, to point out the fact that drinking and driving can kill. During prom season many chapters of the stop DWI chapter will employee the assistance of high schools to allow them to put a mangled car in front of the school with a sign that says drink plus driving equals, implying the mangled car. Shock advertising pushes ethical and societal boundaries by publicizing images and ideas that are often culturally taboo or inappropriate. (Shock Advertising, 2009,  ¶5) In the case of two similar advertisements the first is a man and women in bed about to have unprotected sex, one asks the other how many partner have you had. The reply is only a couple and you only a couple. The bedroom then fills up with men and women with the caption unprotected sex means you are sleeping with everyone your partner has. Such nonprofit advertisement helps stop the spread of aids and other sexually transmitted diseases that requires the use of protection. The second was similar but contained two men with a similar outcome with the caption without a condom, this, along with AIDS, is who you make love with. Protect yourself. (Shock Advertising, 2009,  ¶8) Major corporations use Shock advertising in their training videos. Mc Donalds in the late eighties showed a training video of a young person losing a ring in to the deep fryer and reaching in to the fryer to retrieve the jewelry. Mead Westvaco has used videos with real people, one person reached in to a running machine and loosing fingers, another was changing a battery on a reach truck without safety equipment and having a battery explode covering the person in acid. Automobile manufacturers have used forms of shock advertising, taking an automobile and simulating a crash with crash test dummies crashing through the windshield, stating do not be a dummy buckle up, seatbelts save lives. Victoria Secrete had controversy with their television advertisements. Most women found that in a womens magazine the advertisements were fine. However, when the first Victoria Secrete advertisement aired on the television many married women were appalled that their husbands could see sexy models in slinky lingerie creating controversy. However, like with all shock advertisements the shock fades and the controversy either becomes part of everyday normality or goes away. Greenpeace has used a fun form of shock advertising in their stores. With every purchase made the customer receives a bag with an endangered animal on it with a hand reaching up to the handle holes so when the bag is carried the appearance is that the endangered animal is holding their hand. The caption on the bag says, Give me your hand, Greenpeace. (Shock Advertising, 2009) Advertisers strive to meet the demand of their customers with shock advertising like the anti-smoking advertisements and Greenpeace, and traditional advertising. However, advertisers will never meet the demand of every demographic, the best they can do is hope they send the message through to a specific target audience. The creation of shock advertising by the Benetton group created by Olivero Toscani lasted eightteen years when Benetton and Toscani parted ways. The reason for the separation is not clear, because neither Benetton nor would Toscani comment. The speculation was because of the controversy surrounding Toscanis Death Row campaign. The state of Missouri sued Toscani and Benetton for misrepresenting themselves while interviewing four death row inmates in that state. (AdAge Global, 2001,  ¶4) Toscani wife commented after so many years, the decision was mutual she also said it had nothing to do with the death penalty campaign. (Marketing New, 2000,  ¶2) Benettons choice to drop shock advertising has caused a decline in sales. However, there really is no way to tell if the decrease in sales is because of the change in choice of advertising. Benetton could never replace Toscani and if they had continued the shock campaigns, the company still would not be the same. Benettons choice might be beneficial for them in the long- run as long as they invest in their products.

Betrayal Exposed in Vietnam Perkasie, By Ehrhart Essay -- Vietnam War

The Vietnam War was a controversial conflict that plagued the United States for many years. The loss of life caused by the war was devastating. For those who came back alive, their lives were profoundly changed. The impact the war had on servicemen would affect them for the rest of their lives; each soldier may have only played one small part in the war, but the war played a huge part in their lives. They went in feeling one way, and came home feeling completely different. In the book Vietnam Perkasie, W.D. Ehrhart describes his change from a proud young American Marine to a man filled with immense confusion, anger, and guilt over the atrocities he witnessed and participated in during the war. Growing up, Ehrhart lived in a small town called Perkasie, where he had a very safe and comfortable life. He had always felt prideful of his country. He would ride around with red, white, and blue crepe paper hanging from his bicycle and was brought to tears by the ceremonies on Memorial Day. As a child, he played war with his friends and loved the battery powered toy gun he got one Christmas. It only seemed natural to him that he would join the service someday. His pride and loyalty to his country came to a peak when John F. Kennedy was assassinated. That year he wrote on his notebook â€Å"ask not what your country can do for you; ask what you can do for your country† (page 8). This instilled in him a need to do something more, a need to serve his country. When it came to choose a college, he decided he would rather join the Marines. When describing his decision he said, â€Å"I guess it sort of means something to me- you know, that old lump in the throat when you hear the Star- Spangled Banner† (Ehrhart, 60). He felt that he enlisted... ...f his stay in Vietnam, he had wished he had never heard that word. He became horrified by this war. The once proud American was no longer so proud of his country. The Vietnam War was not like the movies he saw as a child; â€Å"the screams were real, and when men fell down they didn’t get up, and the sticky wet substance splattering against your leg was somebody’s intestines† (Ehrhart, 246). Although he had his family and friends around him upon his return home, it seemed that Ehrhart was alone in â€Å"The World.† Unless someone was there, they could not possibly understand the thoughts and memories he had to live with. The gruesome memories from Vietnam had permeated him completely; they engraved into his mind and would undoubtedly scar him forever. Work Cited Ehrhart, W.D. "Vietnam Perkasie". University of Massachusetts Press; second edition edition (June 9, 1995)